How Many People Use Facebook 2019

Facebook represents a continually advancing advertising and marketing system and also communication channel particularly provided the recent information coverage as well as understandings. As online marketers, we routinely listen to customer/prospect understandings concerning their sights of all social media sites networks which require us to make educated, digitally driven decisions in methods to interact with our target market. The following data highlight essential relevant Facebook realities and can eventually aid you to navigate it much better, enhancing your return on investment (ROI) as well as bring about greater advertising success. The fourth quarter group update was provided by Facebook on January 30, 2019. The info listed below consists of one of the most present info supplied directly by Facebook in their records to Wall Street. We will remain to maintain you published as soon as the info is updated straight from Facebook.

How Many People Use Facebook



Total Facebook Users


Core Datapoints Review & Updated Wednesday, January 30, 2019, based upon Facebook's main capitalist connections information. This details is officially upgraded once per quarter.

- > Worldwide, there are over 2.32 billion regular monthly energetic users (MAU) as of December 31, 2018. This is a 9 percent increase in Facebook MAUs year over year. This is contrasted to 2.27 billion MAUs for Q3 2018. (Source: Facebook 1/30/19) Facebook is just as well huge to neglect as an on-going part of your electronic advertising interactions program.

- > There are 1.15 billion mobile daily active individuals (Mobile DAU) for December 2016, a rise of 23 percent year-over-year. (Resource: Facebook since 2/01/17) This is widely significant and shows the dramatic growth of mobile website traffic on Facebook. Please note that this was the last official division gotten in IR news release of a delineation of mobile DAU from other metrics. Mobile advertising and marketing profits is reported according to Facebook to represent around 93 percent of advertising and marketing revenue for Q4 2018 up from 89 percent in Q4 2017.

- > 1.52 billion individuals on average log onto Facebook day-to-day as well as are considered daily energetic users (Facebook DAU) for December 2018. This represents a 9 percent increase year over year (Resource: Facebook as 1/30/19). Sixty-six percent of Facebook's target market would certainly be taken into consideration DAU versus Monthly Active Individuals (MAU). The Effects: A huge and significantly expanding number of Facebook individuals are active as well as constant in their brows through to the website, making them an encouraging target market for your advertising and marketing efforts. Development was experienced across all worldwide regions for the 4th quarter of 2018.

- > There are 1.74 billion mobile energetic customers (Mobile Facebook MAU) for December 2016 which is a boost of 21% year-over-year (Source: Facebook as of 02/01/17).

- > Usually, the Like and Share Buttons are watched throughout almost 10 million web sites daily. (Resource: Facebook since 10/2/2014).

- > In Europe, over 307 million individuals are on Facebook. (Source: Online Search Engine Journal) The Takeaway: This isn't simply a UNITED STATE phenomenon-- a worldwide market is available using Facebook.

- > Age 25 to 34, at 29.7% of individuals, is the most common age demographic. (Resource: Emarketer 2012) What this suggests for you: This is the prime target group for lots of businesses' advertising efforts, and you have the possibility to engage these essential consumers on Facebook.

- > Five brand-new profiles are developed every second. (Resource: ALLFacebook 2012) The Ramification: Your possible audience on Facebook is expanding greatly.

- > Facebook individuals are 76% lady (out of 100% of all ladies) and also 66% man (out of 100% of all men). This stat is one that you really need to think about because it's contrasting the portion of all women against the portion of all men that get on Facebook. Sorry for the complication. To dig a little much deeper take a look at this research which does a much better task at describing the subtleties-- Resource: Brandwatch-- https://www.brandwatch.com/2015/01/men-vs-women-active-social-media/) The Takeaway: Given that this isn't a big statistical distinction, you need to have the ability to efficiently reach both genders on Facebook.

- > Greatest web traffic occurs mid-week in between 1 to 3 pm. (Source: Bit.ly blog) On one more note, a Facebook article at 7pm will certainly lead to even more click average than posting at 8pm (Resource: Forbes). Go figure. Exactly how this can aid you: You have the prospective to get to even more consumers as well as drive greater traffic to your site during optimal usage times, but people may be more likely to be extra engaged in the evenings. This fact may be an aspect when you are intending social communication scheduling. (Likewise take into consideration that Facebook has an international audience, so you may intend to intend around the moment zone of your essential market.).

- > On Thursdays as well as Fridays, involvement is 18% higher. (Resource: Bit.ly blog) The Ramification: Again, use this info to determine when to publish in order to enhance your social media marketing initiatives.

- > There are 83 million phony profiles. (Source: CNN) The Takeaway: Absolutely nothing is best, so always remain thoughtful and strategic in your initiatives. Also, fake or otherwise, these are still prospective customers. There are numerous factors for phony accounts, consisting of experts doing screening and research study, and individuals that wish to section their Facebook use greater than is possible with one account.

- > Image submits complete 300 million per day. (Source: Gizmodo) The Ramification: Once again, this is a sign of engaged customers; also, it is an indication that there are a lot of photos, as well as various other info, completing for individuals' interest, so target your initiatives strategically.

- > Ordinary time invested per Facebook check out is 20 minutes. (Source: Infodocket) What this implies for you: You can have a short time duration to make your perception, so use it wisely with appropriate, interesting and one-of-a-kind articles and deals so as to get the most return on your initiatives.

- > Every 60 seconds on Facebook: 510,000 comments are published, 293,000 conditions are upgraded, as well as 136,000 photos are submitted. (Source: The Social Skinny) The Implication: Once more, there are a lot of involved as well as energetic users, yet likewise a massive amount of information contending for their attention, so high quality and approach on your part matter.

- > 4.75 billion items of content shared everyday since May 2013 which is a 94 percent rise from August 2012. (Resource: Facebook).

- > 50% of 18-24 year-olds go on Facebook when they get up. (Resource: The Social Skinny) What this indicates for you: Facebook is necessary to these individuals, and potentially, if done correctly, so is the web content you upload on it.

- > One in 5 web page sights in the USA takes place on Facebook. (Resource: Infodocket 2012) How this helps you: This is a huge market on the web; if you utilize social media advertising initiatives on Facebook well, you might have substantial go back to show for it.

- > 42% of marketing professionals report that Facebook is essential or crucial to their service. (Source: State of Inbound Advertising And Marketing 2012 The Takeaway: This is a congested market, however you can not pay for to sit it out, because chances are relatively high that your competition exists. The trick is to utilize Facebook advertising and marketing correctly and see to it that your efforts attract attention from the crowd.

- > 16 Million local business web pages have been created as of Might 2013 which is an one hundred percent rise from 8 million in June 2012. (Source: Facebook). Facebook advertising and marketing has actually transformed just how service is carried out, as well as its usage by neighborhood businesses to prolong their markets continues to blow up.

Idea to take with you: Facebook approximated that 2.7 billion individuals utilize Facebook, WhatsApp, Instagram, or Messenger monthly as well as greater than 2 billion people use at the very least one of the Facebook family of services everyday typically. We located a considerable value in this post and overview by Facebook on how to see the effect of your marketing efforts (click here to watch). Allow us understand if there is anything we can do to help you and your business digital advertising initiatives.