How Many People Have Facebook 2019

Facebook represents a consistently developing advertising platform and communication channel particularly provided the current news protection and also understandings. As marketing professionals, we regularly listen to customer/prospect understandings concerning their views of all social networks channels which require us to make well-informed, electronically driven choices in ways to communicate with our target market. The adhering to stats highlight vital pertinent Facebook realities and also can eventually help you to browse it much better, enhancing your roi (ROI) and also causing better advertising success. The fourth quarter group upgrade was supplied by Facebook on January 30, 2019. The details below consists of one of the most existing information provided straight by Facebook in their reports to Wall Street. We will certainly remain to keep you posted as soon as the info is upgraded directly from Facebook.

How Many People Have Facebook



Total Facebook Users


Core Datapoints Review & Updated Wednesday, January 30, 2019, based upon Facebook's main financier relationships details. This info is formally upgraded once per quarter.

- > Worldwide, there are over 2.32 billion month-to-month active individuals (MAU) since December 31, 2018. This is a 9 percent rise in Facebook MAUs year over year. This is compared to 2.27 billion MAUs for Q3 2018. (Resource: Facebook 1/30/19) Facebook is just too big to neglect as an on-going part of your digital marketing communications program.

- > There are 1.15 billion mobile day-to-day energetic customers (Mobile DAU) for December 2016, an increase of 23 percent year-over-year. (Source: Facebook since 2/01/17) This is widely significant and also reveals the significant growth of mobile web traffic on Facebook. Please note that this was the last official department received in IR press releases of a delineation of mobile DAU from various other metrics. Mobile advertising and marketing revenue is reported according to Facebook to stand for about 93 percent of marketing income for Q4 2018 up from 89 percent in Q4 2017.

- > 1.52 billion individuals typically log onto Facebook everyday and are considered daily active users (Facebook DAU) for December 2018. This stands for a 9 percent rise year over year (Source: Facebook as 1/30/19). Sixty-six percent of Facebook's audience would be taken into consideration DAU versus Regular monthly Energetic Users (MAU). The Ramification: A significant as well as vastly growing number of Facebook individuals are energetic as well as constant in their visits to the website, making them an appealing audience for your advertising initiatives. Development was experienced across all worldwide areas for the fourth quarter of 2018.

- > There are 1.74 billion mobile energetic individuals (Mobile Facebook MAU) for December 2016 which is a rise of 21% year-over-year (Resource: Facebook as of 02/01/17).

- > Typically, the Like and Share Buttons are watched throughout nearly 10 million sites daily. (Resource: Facebook since 10/2/2014).

- > In Europe, over 307 million people are on Facebook. (Source: Internet Search Engine Journal) The Takeaway: This isn't just an U.S. phenomenon-- an around the world market is available via Facebook.

- > Age 25 to 34, at 29.7% of customers, is one of the most common age demographic. (Resource: Emarketer 2012) What this indicates for you: This is the prime target demographic for lots of organisations' advertising and marketing efforts, and you have the opportunity to involve these key consumers on Facebook.

- > 5 new profiles are developed every second. (Resource: ALLFacebook 2012) The Ramification: Your prospective audience on Facebook is growing exponentially.

- > Facebook individuals are 76% lady (out of 100% of all females) and 66% man (out of 100% of all men). This stat is one that you truly have to think about due to the fact that it's comparing the portion of all ladies against the percentage of all men that are on Facebook. Sorry for the confusion. To dig a little much deeper take a look at this study which does a better job at explaining the subtleties-- Source: Brandwatch-- https://www.brandwatch.com/2015/01/men-vs-women-active-social-media/) The Takeaway: Because this isn't a big analytical distinction, you should have the ability to properly reach both sexes on Facebook.

- > Highest web traffic occurs mid-week in between 1 to 3 pm. (Source: Bit.ly blog site) On another note, a Facebook article at 7pm will certainly cause even more clicks on average than publishing at 8pm (Resource: Forbes). Go number. Just how this can aid you: You have the prospective to get to even more customers and also drive greater traffic to your website during peak use times, yet people may be most likely to be a lot more participated in the evenings. This statistic might be an element when you are planning social communication organizing. (Also take into consideration that Facebook has a global audience, so you might want to intend around the time area of your vital market.).

- > On Thursdays and Fridays, involvement is 18% greater. (Source: Bit.ly blog site) The Implication: Once more, use this details to identify when to upload in order to optimize your social media advertising efforts.

- > There are 83 million fake profiles. (Source: CNN) The Takeaway: Nothing is perfect, so constantly remain thoughtful and calculated in your initiatives. Likewise, phony or otherwise, these are still possible customers. There are different factors for fake profiles, including professionals doing testing and also research study, as well as individuals that want to segment their Facebook use greater than is feasible with one account.

- > Photo publishes total 300 million each day. (Resource: Gizmodo) The Effects: Once again, this is an indication of engaged individuals; also, it is an indication that there are a great deal of photos, in addition to other details, competing for users' interest, so target your efforts tactically.

- > Average time spent per Facebook go to is 20 minutes. (Source: Infodocket) What this indicates for you: You could have a short time duration to make your impression, so utilize it sensibly with appropriate, interesting and also unique posts as well as deals in order to get one of the most return on your efforts.

- > Every 60 seconds on Facebook: 510,000 comments are published, 293,000 statuses are updated, as well as 136,000 images are published. (Source: The Social Skinny) The Implication: Once again, there are a lot of engaged and also active individuals, but also a big amount of information completing for their focus, so top quality as well as method on your component issue.

- > 4.75 billion items of content shared everyday as of Might 2013 which is a 94 percent increase from August 2012. (Resource: Facebook).

- > 50% of 18-24 year-olds take place Facebook when they awaken. (Resource: The Social Skinny) What this means for you: Facebook is very important to these individuals, and also possibly, if done correctly, so is the content you post on it.

- > One in five web page views in the USA happens on Facebook. (Resource: Infodocket 2012) How this aids you: This is a huge market on the web; if you utilize social media marketing initiatives on Facebook well, you might have substantial go back to show for it.

- > 42% of marketing experts report that Facebook is essential or essential to their organisation. (Resource: State of Inbound Advertising And Marketing 2012 The Takeaway: This is a congested industry, however you can't afford to sit it out, because odds are rather high that your competitors exists. The secret is to make use of Facebook advertising and marketing properly as well as make sure that your efforts stand out from the crowd.

- > 16 Million local business pages have been produced since May 2013 which is a 100 percent boost from 8 million in June 2012. (Source: Facebook). Facebook advertising has actually changed exactly how business is performed, as well as its use by local businesses to expand their markets continues to take off.

Idea to take with you: Facebook approximated that 2.7 billion people make use of Facebook, WhatsApp, Instagram, or Carrier every month and also greater than 2 billion people make use of a minimum of one of the Facebook family of services every day on average. We discovered a significant value in this post as well as overview by Facebook on exactly how to see the effect of your advertising initiatives (go here to watch). Let us know if there is anything we can do to assist you and also your organizational digital advertising initiatives.