Amount Of People Using Facebook 2019

Facebook represents a continually progressing advertising and marketing platform and communication channel specifically provided the recent news coverage and also understandings. As marketers, we routinely hear customer/prospect insights concerning their sights of all social media sites networks which require us to make knowledgeable, digitally driven decisions in means to interact with our target market. The complying with stats highlight essential pertinent Facebook realities and can eventually help you to navigate it much better, enhancing your roi (ROI) and also causing better marketing success. The fourth quarter group update was provided by Facebook on January 30, 2019. The info below includes one of the most current info supplied directly by Facebook in their reports to Wall Street. We will certainly continue to maintain you uploaded as soon as the details is upgraded straight from Facebook.

Amount Of People Using Facebook



Total Facebook Users


Core Datapoints Review & Updated Wednesday, January 30, 2019, based upon Facebook's official financier relations info. This information is officially updated once per quarter.

- > Worldwide, there are over 2.32 billion month-to-month active users (MAU) since December 31, 2018. This is a 9 percent rise in Facebook MAUs year over year. This is contrasted to 2.27 billion MAUs for Q3 2018. (Source: Facebook 1/30/19) Facebook is just as well big to overlook as an on-going part of your electronic marketing communications program.

- > There are 1.15 billion mobile day-to-day energetic users (Mobile DAU) for December 2016, a boost of 23 percent year-over-year. (Source: Facebook as of 2/01/17) This is hugely considerable and also reveals the remarkable growth of mobile traffic on Facebook. Please keep in mind that this was the last main department obtained in IR news release of a delineation of mobile DAU from various other metrics. Mobile advertising earnings is reported according to Facebook to represent approximately 93 percent of advertising and marketing revenue for Q4 2018 up from 89 percent in Q4 2017.

- > 1.52 billion people on average log onto Facebook day-to-day as well as are thought about daily active users (Facebook DAU) for December 2018. This represents a 9 percent increase year over year (Resource: Facebook as 1/30/19). Sixty-six percent of Facebook's audience would certainly be taken into consideration DAU versus Regular monthly Active Individuals (MAU). The Ramification: A significant as well as vastly expanding number of Facebook users are energetic and constant in their brows through to the site, making them an appealing target market for your marketing efforts. Development was experienced throughout all international regions for the 4th quarter of 2018.

- > There are 1.74 billion mobile active customers (Mobile Facebook MAU) for December 2016 which is an increase of 21% year-over-year (Source: Facebook as of 02/01/17).

- > Usually, such and Share Buttons are viewed throughout almost 10 million web sites daily. (Resource: Facebook since 10/2/2014).

- > In Europe, over 307 million people are on Facebook. (Source: Search Engine Journal) The Takeaway: This isn't simply an U.S. phenomenon-- an around the world market is readily available by means of Facebook.

- > Age 25 to 34, at 29.7% of customers, is the most typical age group. (Source: Emarketer 2012) What this indicates for you: This is the prime target demographic for numerous organisations' advertising initiatives, and also you have the opportunity to engage these vital consumers on Facebook.

- > 5 new profiles are developed every second. (Resource: ALLFacebook 2012) The Ramification: Your possible target market on Facebook is growing tremendously.

- > Facebook users are 76% lady (out of 100% of all ladies) and 66% male (out of 100% of all males). This stat is one that you actually need to consider since it's contrasting the percentage of all ladies versus the percent of all men that are on Facebook. Sorry for the complication. To dig a little much deeper take a look at this study which does a far better job at describing the subtleties-- Source: Brandwatch-- https://www.brandwatch.com/2015/01/men-vs-women-active-social-media/) The Takeaway: Since this isn't a large statistical distinction, you ought to be able to properly get to both genders on Facebook.

- > Highest possible web traffic happens mid-week between 1 to 3 pm. (Source: Bit.ly blog site) On an additional note, a Facebook article at 7pm will result in more click average than posting at 8pm (Resource: Forbes). Go figure. Exactly how this can aid you: You have the possible to reach more consumers and drive higher traffic to your website during top usage times, however people might be more probable to be more taken part in the nights. This figure may be an element when you are planning social interaction scheduling. (Also think about that Facebook has an international target market, so you may wish to intend around the moment area of your essential market.).

- > On Thursdays as well as Fridays, engagement is 18% higher. (Source: Bit.ly blog) The Implication: Again, utilize this details to figure out when to upload in order to maximize your social media sites marketing efforts.

- > There are 83 million phony accounts. (Source: CNN) The Takeaway: Nothing is ideal, so constantly remain thoughtful and strategic in your initiatives. Likewise, fake or otherwise, these are still possible customers. There are various factors for fake accounts, consisting of experts doing testing and also research study, and individuals who wish to sector their Facebook make use of greater than is feasible with one account.

- > Photo posts overall 300 million daily. (Source: Gizmodo) The Ramification: Once again, this is an indicator of involved customers; additionally, it is an indicator that there are a lot of photos, as well as various other details, completing for customers' interest, so target your efforts purposefully.

- > Average time spent per Facebook visit is 20 mins. (Resource: Infodocket) What this implies for you: You could have a short time period to make your impression, so utilize it wisely with pertinent, fascinating and one-of-a-kind posts and deals to get one of the most return on your initiatives.

- > Every one minute on Facebook: 510,000 comments are published, 293,000 statuses are updated, and also 136,000 photos are uploaded. (Resource: The Social Skinny) The Ramification: Once again, there are a lot of engaged as well as active users, but likewise a huge quantity of details contending for their attention, so top quality and also approach on your part matter.

- > 4.75 billion pieces of material shared day-to-day since Might 2013 which is a 94 percent increase from August 2012. (Resource: Facebook).

- > 50% of 18-24 year-olds take place Facebook when they wake up. (Source: The Social Skinny) What this means for you: Facebook is essential to these users, and potentially, if done properly, so is the material you publish on it.

- > One in 5 web page sights in the United States occurs on Facebook. (Resource: Infodocket 2012) Exactly how this aids you: This is a massive market on the web; if you make use of social media marketing initiatives on Facebook well, you can have massive returns to show for it.

- > 42% of online marketers report that Facebook is critical or crucial to their organisation. (Source: State of Inbound Marketing 2012 The Takeaway: This is a crowded market, however you can't afford to sit it out, due to the fact that odds are rather high that your competitors exists. The trick is to use Facebook advertising and marketing appropriately and make certain that your initiatives stand out from the crowd.

- > 16 Million neighborhood service web pages have been produced since May 2013 which is an one hundred percent increase from 8 million in June 2012. (Source: Facebook). Facebook advertising and marketing has changed how service is performed, and its use by local organisations to extend their markets continues to explode.

Thought to take with you: Facebook estimated that 2.7 billion individuals use Facebook, WhatsApp, Instagram, or Messenger monthly as well as more than 2 billion people make use of at the very least among the Facebook family of services each day generally. We located a substantial value in this write-up and also overview by Facebook on how to see the influence of your advertising and marketing efforts (click here to watch). Let us recognize if there is anything we can do to help you as well as your organizational electronic marketing initiatives.